Why AI answers favour clarity over cleverness
Models summarise. They reward pages that state a fact once, plainly, near a heading that matches the question. Marketing prose that circles the point for three paragraphs before saying the price, the area served or the turnaround time gives the model nothing safe to quote.
We rewrite key pages so every important fact — what you do, where, for whom, at roughly what cost, how fast — is findable in a single sentence. This helps human readers just as much.