Why the cheapest logo costs the most
A low-cost logo usually arrives as a single image file, often based on a stock icon that dozens of other businesses also use. It cannot be scaled for signage, cannot be reversed onto a dark background, and has no colour or type system behind it. Within a year you are paying someone to redraw it, and every piece of material printed in between quietly undermines your positioning.
Investing once in an original mark with proper files and rules removes all of that friction and keeps compounding as your business grows.