Local SEO that took a realtor into the map pack
Technical cleanup, area landing pages and Google Business Profile work that tripled organic enquiries in seven months.
- Client
- Anand Realty
- Industry
- Real Estate
- Year
- 2024
Overview
Anand Realty had a reasonable website that Google barely showed. Pages were slow, thin and duplicated, and the Business Profile was incomplete.
A structured SEO programme across seven months moved them into the top three map results for their core searches.
The challenge
An established competitor dominated every property-related search in the district, with far more site authority and years of reviews.
Objectives
- Enter the map pack for core property searches
- Build area-specific landing pages that rank
- Fix technical issues blocking indexation
- Generate a steady flow of review submissions
Our solution
- Technical audit and remediation: speed, duplicate content, indexation, structured data and internal linking.
- A page per locality and property type, each written to answer real buyer questions.
- Google Business Profile rebuild with categories, services, photography and weekly posts.
- A simple review request system run after every closed deal.
How the project ran
Audit
Full crawl, keyword gap analysis against the market leader, and profile review.
Strategy
Prioritised keyword-to-page map focused on terms with genuine buyer intent.
Execution
Monthly content production, technical fixes and local citation building.
Reporting
Monthly ranking, traffic and enquiry reporting with agreed next steps.
A closer look
What changed for the client
- Organic enquiries
- 3.1xOrganic enquiries
- Map pack position
- Top 3Map pack position
- Organic traffic
- +214%Organic traffic
We went from invisible to the first three results for the searches that matter. The enquiry quality is completely different now.
Let's grow your business
Book your free consultation today. We'll review your current presence and tell you exactly where the next enquiries will come from.