Brand identity for an organic foods startup

The challenge

Standing out in a category crowded with green-and-leaf clichés, while keeping print costs realistic for early-stage packaging runs.

Objectives

• Create a distinctive, ownable mark
• Build a palette that prints affordably
• Deliver full brand guidelines for future vendors
• Design launch packaging and stationery

Our solution

• Three distinct logo directions presented in real packaging contexts.
• A warm earth-and-orange palette with exact print and screen values.
• A type hierarchy pairing a confident display face with a highly legible body face.
• A guidelines document covering clear space, minimum size and misuse.