Website and ordering funnel for a family restaurant
A fast, appetite-led website with live menu, table booking and direct WhatsApp ordering for a busy Surendranagar restaurant.
- Client
- Urban Tadka
- Industry
- Restaurant & Hospitality
- Year
- 2025
Overview
Urban Tadka relied entirely on aggregator apps, paying heavy commission on every order while owning none of the customer relationship.
We built a direct channel: a website that loads instantly on mobile, shows the real menu with prices, and lets guests book a table or order through WhatsApp in two taps.
The challenge
Competing with aggregator apps on convenience while running on a small marketing budget, and keeping menu prices current without developer involvement.
Objectives
- Reduce dependence on commission-based aggregators
- Make table booking effortless on mobile
- Keep the menu editable by restaurant staff
- Rank for restaurant searches in the city
Our solution
- A single-scroll mobile experience with sticky order and booking actions.
- A CMS-managed menu with categories, prices and daily specials.
- WhatsApp-based ordering that pre-fills the cart summary into the message.
- Local SEO and Google Business Profile optimisation with weekly posts.
How the project ran
Research
Reviewed order patterns and the questions guests asked most on calls.
Wireframes
Prioritised menu, timings and location — the three things every visitor came for.
Visual design
Dark, warm layout that lets food photography dominate, with high-contrast action buttons.
Build & launch
Performance-focused build, menu CMS, booking form and analytics with call tracking.
A closer look
What changed for the client
- Orders shifted to direct channel
- 48%Orders shifted to direct channel
- Table bookings per week
- 2.1xTable bookings per week
- Commission on direct orders
- ₹0Commission on direct orders
We finally own our customers again. Direct orders keep growing every month and the commission we save pays for the marketing.
Let's grow your business
Book your free consultation today. We'll review your current presence and tell you exactly where the next enquiries will come from.