Ecommerce store for a heritage jewellery house
A catalogue-led online store with enquiry-first checkout, built for a 40-year-old Surendranagar jewellery showroom.
- Client
- Shreeji Jewellers
- Industry
- Jewellery Retail
- Year
- 2025
Overview
Shreeji Jewellers had four decades of local reputation and no digital presence beyond a Facebook page. Younger customers were researching designs online before visiting the showroom, and finding competitors instead.
We built a catalogue-driven website where every collection is browsable, shareable and enquiry-ready, without forcing a payment gateway onto a business whose customers still prefer to finalise in person.
The challenge
Jewellery buyers want to see detail and compare designs, but they rarely buy high-value pieces online without visiting. A conventional ecommerce checkout would have created friction while adding no real value.
Objectives
- Present the full collection online in high detail
- Drive showroom visits and WhatsApp enquiries
- Rank for jewellery searches in Surendranagar
- Let staff add new designs without developer help
Our solution
- A collection-based catalogue with zoomable product photography and structured attributes for metal, weight range and occasion.
- Enquiry-first product pages with one-tap WhatsApp and call actions that pass the product name into the message.
- A lightweight CMS so the showroom team can publish new arrivals in minutes.
- Local SEO groundwork: service and collection pages, schema markup and a fully optimised Google Business Profile.
How the project ran
Research
Interviewed showroom staff about the questions customers ask before visiting, and audited five competitor sites.
Wireframes
Mapped the browse-to-enquiry path first on mobile, keeping WhatsApp within thumb reach on every screen.
Visual design
A warm, restrained palette that lets gold photography lead, with generous whitespace and quiet typography.
Build & launch
Responsive development, image optimisation for large photography, CMS training and analytics setup.
A closer look
What changed for the client
- Increase in enquiries
- 3.4xIncrease in enquiries
- More showroom walk-ins
- 62%More showroom walk-ins
- Average load time
- 1.4sAverage load time
Customers now arrive at the showroom already knowing which piece they want to see. The website does half the selling for us.
Let's grow your business
Book your free consultation today. We'll review your current presence and tell you exactly where the next enquiries will come from.