Social media growth for a textile manufacturer

The challenge

Manufacturing content is repetitive by nature. The account needed variety and a reason for buyers, not just admirers, to follow.

Objectives

• Establish a consistent posting rhythm
• Grow a relevant, buyer-heavy audience
• Generate direct enquiries through DMs
• Build a reusable content template library

Our solution

• Four content pillars: process, product detail, client stories and market education.
• Two reels a week shot in-factory using a simple phone shot list.
• Branded carousel templates for product specifications and range launches.
• Daily DM and comment management with enquiry escalation to the sales team.