Google Ads that cut cost per patient enquiry by 58%
A rebuilt Search account with proper conversion tracking and dedicated landing pages for a multi-chair dental clinic.
- Client
- Sparkle Dental Care
- Industry
- Healthcare
- Year
- 2025
Overview
Sparkle Dental was spending steadily with a previous agency and could not say what a patient enquiry actually cost.
We rebuilt the account from scratch around tracked outcomes and matched landing pages for each treatment.
The challenge
The existing account used broad keywords with no negatives, sent all traffic to the homepage, and had no conversion tracking at all.
Objectives
- Establish accurate conversion tracking
- Reduce cost per enquiry
- Separate campaigns by treatment
- Build landing pages that match ad intent
Our solution
- New campaign structure split by treatment, with tight ad groups and comprehensive negatives.
- Call, form and WhatsApp conversion tracking implemented and verified.
- A dedicated landing page per treatment with proof, pricing guidance and a short form.
- Weekly search term review and bid management with monthly strategy calls.
How the project ran
Audit
Full account and tracking audit, plus competitor ad and landing page review.
Rebuild
New structure, keyword research, ad copy and extensions built from scratch.
Landing pages
Treatment-specific pages designed and built in-house for fast iteration.
Optimise
Weekly refinement of keywords, bids and creative against cost per enquiry.
A closer look
What changed for the client
- Cost per enquiry
- -58%Cost per enquiry
- Monthly patient enquiries
- 2.7xMonthly patient enquiries
- Conversions tracked
- 100%Conversions tracked
For the first time we know exactly what a new patient enquiry costs us. The spend is the same and the appointments have more than doubled.
Let's grow your business
Book your free consultation today. We'll review your current presence and tell you exactly where the next enquiries will come from.